Instagram’s Effect on the Food Industry

What is the Effect of Instagram at the Food Industry?

Everyone loves looking at pictures. Whether they are photos of nature or wildlife, photos of family and friends, cooking experiences, or even pictures of fun events, people take pleasure in living vicariously through other individuals via these photographs.

This has come to include the interest of seeing a delicious meal that another food enthusiast was able to sit down and enjoy. Over the previous few months, I have really begun to see the affect that Instagram has had on the food industry, whether it is home cooking, eating out or trying new restaurants, people’s photographs have proven to be a unique promotional tool for anything food related.

Often times, I have had to make a mad dash towards the kitchen cupboards in order to satisfy my cravings after seeing one of these mouth-watering photographs. Chefs that are cooking from home or individuals that have visited a certain restaurant are able to snap quick photos from their phone and post them to social media resources like Instagram for the world to see.

As a result, it can spark another’s interest in trying that recipe, visiting that food establishment or it may just simply activate that person’s hunger for any food.

FourSquare

The fun perk of using Instagram for meals is that this photo app also works with another app called Foursquare, which allows the user to share their location on a map with their followers. Individuals can “check-in” at certain food venues, buildings or other locations to let their friends know what they are up to.

From this partnership, I see Instagram as being a unique marketing tool not only because restaurant goers and food consumption specialist are able to take appealing photos of their food and drinks, but they can also attach a location with that photo so if other interested parties want to experience that same menu item then they know right where to find it.

Even if Instagram is not considered one of the most effective forms of media right now, I would recommend the free application to any chef, group or small business owner that is looking to promote any product or service.

Create Multiple Accounts

Instagram can be a fun tool to utilize for any small business or non-profit that may not be looking to spend tons of money on marketing. For example, I began a kitchen related retail business recently with a blog, Twitter and Facebook page and as a fun marketing method I created a separate Instagram account from my personal account that was strictly for this ecommerce business. Many of these businesses also get 500 followers for their Instagram accounts to give it a kickstart. Visit Buzz Stats and learn how to get those.

It allowed me to upload unique photos to all my other web sites as a way of interacting with my followers and visitors and my website has seen an increase in activity and engagement because of it.

Now showing fancy photos of recipes that I prepared or menu items that indulged in will not necessarily sell products or make me a ton of money, but it can promote user engagement on all my pages and that is something that I want for my business.

Promotional Options

The promotional photo options are endless and that is why I would really recommend including this resource in one’s marketing plan.

Business owners like myself can snap and upload pictures of basically anything associated with their business, such as people having a great time using their products, the reactions of individuals tasting new foods, specials or discounts that are being offered for a period of time, or just photos of all the different menu items or product lines that managers and owners want to promote more.

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Instagram Tips to Get Massive Likes on Instagram

5 Unmissable Techniques to Get Massive Likes on Instagram

If you want to get more likes in Instagram and boost your performance in this social platform, there are a number of great things that you can use. The following are some great unmissable techniques to get likes on Instagram.

Use Hashtags

One of the first things you can do is to use hashtags. You can think about a certain subject, so other users that take similar photos will be able to find you easily. Keep in mind, though, that tagging on Instagram isn’t just limited to your subject; you can also tag your photos based on the style of photos or can also be tagged with the apps that you applied or even based on your location or the Instagram filter you used.

Create a Topic

You can use a certain theme that will accompany your photos. For example, if you need to promote a cafe-restaurant, you can highlight the delicious menus and coffees. You need to remember that your followers want to see cosnistency and great photos, in order to get inspired and start to re-post your content.

Post Great Content

If you wish to gain as many followers as possible, you have to post great content in a regular basis. You can write a special topic content that is relevant with your business and post it 3-4 times a week.

You can write about a new product and you can accompany it with high quality photos with interesting captions. Keep in mind that you need to post something new and interesting each time, so that your followers will keep coming back to your account. Do you want to learn how to get 500 followers on Instagram? If yes, click here and learn the secrets right away.

Engage With Your Audience

Your followers will certain appreciate it if you interact with them in person. You can answer their questions and try to show them that you are a real person behind your amazing photos. It’s also a great way to let them understand that you appreciate their comments and you their likes.

Set Up a Content Calendar

By setting up a calendar for your Instagram account, you can keep things well organized. Actually this can really make a big difference for your followers. For example, you can choose to upload your photos 3-4 times a week in a specific time within a day. So, your followers will know when to expect new content from you. It’s important to try not to disappear for weeks and then keep posting for some days. Choose to keep your followers engaged all the time, in order to boost your account in Instagram and start gaining millions of followers.

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Instagram: a Great Business Marketing Tool According Mashable

Mashable Says Instagram is a Great Marketing Tool

If you are a smartphone user, you have probably heard of Instagram or use it. It is a photo-sharing application that was launched in October 2010 and has quickly become one of the most popular applications out there. Initially, it was created for iPhone users.

Now, it is available on Android phones as well. Millions of people around the globe use Instagram to share photos with other users. There are currently 30 million accounts that are set up with it. Business owners must take advantage of this fun and free opportunity. Just look at the high numbers!

Marketing Train

Companies across America have quickly hopped on this marketing train. Using it as a marketing tool is an awesome idea. It cuts costs because it is completely free! You also have the possibility of reaching a huge audience. It encourages communication between the consumer and business owners. Visit our homepage and learn how to get 500 Instagram followers to your account, this will help you for sure.

Photo Contests

A great example of this interaction would be photo contests. Several companies use photo contests to promote products. Oftentimes, they will encourage followers to take a picture and include a tag, typically the company slogan.

They then choose the winner and reward them. Photo contests encourage your followers to participate and they may even begin to tell their friends about them!

Brand Your Business

Pictures on Instagram can also be a great way to brand your business. You should have one person managing your account and instruct them to constantly take photos.

Make sure that they are taking pictures of your office, products, and most importantly, employees! This gives your brand a certain personality and charm. When you show the people behind your business, it encourages your followers to use your services.

Encourage Engagements

Lastly, encourage those who follow you to like, comment, and share your photos with their family and friends. Your online presence will become greater and you will increase brand awareness.

It can also sync itself with other social networking sites such as LinkedIn and Twitter. As a business owner, you should constantly be working to promote your brand and get it to reach as many people as possible. If you use social media sites and apps like Instagram, you will definitely reach this goal!

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