Instagram’s Effect on the Food Industry

What is the Effect of Instagram at the Food Industry?

Everyone loves looking at pictures. Whether they are photos of nature or wildlife, photos of family and friends, cooking experiences, or even pictures of fun events, people take pleasure in living vicariously through other individuals via these photographs.

This has come to include the interest of seeing a delicious meal that another food enthusiast was able to sit down and enjoy. Over the previous few months, I have really begun to see the affect that Instagram has had on the food industry, whether it is home cooking, eating out or trying new restaurants, people’s photographs have proven to be a unique promotional tool for anything food related.

Often times, I have had to make a mad dash towards the kitchen cupboards in order to satisfy my cravings after seeing one of these mouth-watering photographs. Chefs that are cooking from home or individuals that have visited a certain restaurant are able to snap quick photos from their phone and post them to social media resources like Instagram for the world to see.

As a result, it can spark another’s interest in trying that recipe, visiting that food establishment or it may just simply activate that person’s hunger for any food.

FourSquare

The fun perk of using Instagram for meals is that this photo app also works with another app called Foursquare, which allows the user to share their location on a map with their followers. Individuals can “check-in” at certain food venues, buildings or other locations to let their friends know what they are up to.

From this partnership, I see Instagram as being a unique marketing tool not only because restaurant goers and food consumption specialist are able to take appealing photos of their food and drinks, but they can also attach a location with that photo so if other interested parties want to experience that same menu item then they know right where to find it.

Even if Instagram is not considered one of the most effective forms of media right now, I would recommend the free application to any chef, group or small business owner that is looking to promote any product or service.

Create Multiple Accounts

Instagram can be a fun tool to utilize for any small business or non-profit that may not be looking to spend tons of money on marketing. For example, I began a kitchen related retail business recently with a blog, Twitter and Facebook page and as a fun marketing method I created a separate Instagram account from my personal account that was strictly for this ecommerce business. Many of these businesses also get 500 followers for their Instagram accounts to give it a kickstart. Visit Buzz Stats and learn how to get those.

It allowed me to upload unique photos to all my other web sites as a way of interacting with my followers and visitors and my website has seen an increase in activity and engagement because of it.

Now showing fancy photos of recipes that I prepared or menu items that indulged in will not necessarily sell products or make me a ton of money, but it can promote user engagement on all my pages and that is something that I want for my business.

Promotional Options

The promotional photo options are endless and that is why I would really recommend including this resource in one’s marketing plan.

Business owners like myself can snap and upload pictures of basically anything associated with their business, such as people having a great time using their products, the reactions of individuals tasting new foods, specials or discounts that are being offered for a period of time, or just photos of all the different menu items or product lines that managers and owners want to promote more.

The post Instagram’s Effect on the Food Industry appeared first on Buzz Stats.

from Buzz Stats http://ift.tt/2jVV0yO
via IFTTT