Instagram: a Great Business Marketing Tool According Mashable

Mashable Says Instagram is a Great Marketing Tool

If you are a smartphone user, you have probably heard of Instagram or use it. It is a photo-sharing application that was launched in October 2010 and has quickly become one of the most popular applications out there. Initially, it was created for iPhone users.

Now, it is available on Android phones as well. Millions of people around the globe use Instagram to share photos with other users. There are currently 30 million accounts that are set up with it. Business owners must take advantage of this fun and free opportunity. Just look at the high numbers!

Marketing Train

Companies across America have quickly hopped on this marketing train. Using it as a marketing tool is an awesome idea. It cuts costs because it is completely free! You also have the possibility of reaching a huge audience. It encourages communication between the consumer and business owners. Visit our homepage and learn how to get 500 Instagram followers to your account, this will help you for sure.

Photo Contests

A great example of this interaction would be photo contests. Several companies use photo contests to promote products. Oftentimes, they will encourage followers to take a picture and include a tag, typically the company slogan.

They then choose the winner and reward them. Photo contests encourage your followers to participate and they may even begin to tell their friends about them!

Brand Your Business

Pictures on Instagram can also be a great way to brand your business. You should have one person managing your account and instruct them to constantly take photos.

Make sure that they are taking pictures of your office, products, and most importantly, employees! This gives your brand a certain personality and charm. When you show the people behind your business, it encourages your followers to use your services.

Encourage Engagements

Lastly, encourage those who follow you to like, comment, and share your photos with their family and friends. Your online presence will become greater and you will increase brand awareness.

It can also sync itself with other social networking sites such as LinkedIn and Twitter. As a business owner, you should constantly be working to promote your brand and get it to reach as many people as possible. If you use social media sites and apps like Instagram, you will definitely reach this goal!

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